Moke has opened its new flagship store, Casa Moke, in Saint Tropez.

w: Icon Private Collection

Moke has opened its new flagship store, Casa Moke, in Saint Tropez.

The Mini Moke was first released in 1964 and was embraced by trendsetters such as Brigitte Bardot, James Bond and The Beach Boys.Designed in Britain in the early 1960s by Sir Alec Issigonis, the father of the Austin Mini, the Mini Moke quickly gained cult status glamorous and exclusive locations, including the French Riviera.

Saint Tropez soon became Moke’s spiritual home, making the summer hotspot the perfect spot for the new store, featuring new EV models.

The MOKE continues to be treasured for its unique styling and the feelings of freedom it evokes. Once again, the MOKE is becoming the must-have luxury beach accessory – from St Barth to St Tropez, and in all the world’s sunniest destinations. ​

Moke has now launched a new website offering customers in the UK and Europe a personalised Moke experience online, with cars delivered to an address of their choice.

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